top of page

Major Research Project

BRAND AWARENESS: SOCIAL MEDIA & DIGITAL MARKETING OF NU PEOPLE MAGAZINE

SUMMARY

A case study on the practical utilization of brand awareness methods in NU People Magazines's business strategy through qualitative and quantitative research methods.

METHODS

​Market Research

Prototype Testing

Survey

Focus Group

Interviews

OUTCOMES​
Customer Journey Map
Brand Brief
PersonalizedHomepage
Submission Page
Newsletter
Business Model

Crystal's report is presented in such in-depth analysis and captures the very core of our digital marketing program with all its negatives and positives. It gives us more scope to grow our campaigns and exploits our strengths. Its a pleasure having Crystal work on a project on NU People Magazine.

P.Y Adjei

Founder/Creative Director

NU People Magazine

REPORT
bottom of page