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Major Research Project
BRAND AWARENESS: SOCIAL MEDIA & DIGITAL MARKETING OF NU PEOPLE MAGAZINE

SUMMARY
A case study on the practical utilization of brand awareness methods in NU People Magazines's business strategy through qualitative and quantitative research methods.
METHODS
​Market Research
Prototype Testing
Survey
Focus Group
Interviews
OUTCOMES​
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Crystal's report is presented in such in-depth analysis and captures the very core of our digital marketing program with all its negatives and positives. It gives us more scope to grow our campaigns and exploits our strengths. Its a pleasure having Crystal work on a project on NU People Magazine.

P.Y Adjei
Founder/Creative Director
NU People Magazine
REPORT
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