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Visual Presentation
EBONY MAGAZINE: TRANSFORMATION DESIGN
OBJECTIVE
Create a highly visual document, offering thoughts on the value of design to EBONY Magazine. It combines extensive imagery and written commentary on a particular aspect of strategic design utilization, in this case transformation design.
METHOD
Brand Research
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DETAILS
Sales Decline
In 2009, sales began to decline and the following year new leadership was hired.
Redesign
Full magazine and website redesign to increase sales.
Cultural Impact
Changes in location and stakeholders to stay in business.
Sales Decline
In 2009, sales began to decline and the following year new leadership was hired.
1/6
REPORT
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